Our history

Give a girl the right shoes and she can conquer the world.  Marilyn Monroe

The first CUPLÉ shop was opened in the city of Elche (Alicante, Spain) by Antonia Pastor in 1987.  From that date onwards it expanded quickly: The success of her eight shops enabled the Cuplé development through all Spain. In 1998 the franchise development of the chain throughout Spain began. Henceforth, anticipating a remarkable success and acceptance in the market, the chain took off with the opening of 30 shops in a very short time period.

In  last 5 years, Cuplé has grown to over 100 shops and has taken off internationally, consolidating cuplé as one of the leading chains in the fashion shoe and accessory market.

Historia de Cuplé

Mission & Values

Our goal is to make women feel special, creating products according to their needs and with which they identify themselves. By providing the latest trends and the best quality and comfort we create an irresistible temptation to be purchased.

At Cuplé we enjoy our work and we love it when other enjoy it too. We do not just sell shoes, clothing and fashion accessories; rather we sell them with style and personal attention using a simple and profitable business model perfectly adapted to our consumer’s preferences.

Misión, visión y valores de Cuplé